Golddust Events: Your strategic, creative trade exhibition and event consultancy in Lichfield.
Maximise your exhibition’s return on investment. Events and exhibitions when managed and approached correctly are brilliant at delivering ROI and heightening brand awareness.
It’s true ‘permission’ marketing.
Customers and prospects give both their time and permission to interact with you at exhibitions, at a time they’re genuinely ready to buy.
Our proven marketing methods can help with:
• National and international tradeshow exhibitions
• Implementing thorough event management processes
• Briefing and training your staff how to achieve sales from your events
• Company customer roadshows
• Launch events
• Round table events
• Dinner discussion management
• Company team building
The above are varied examples of where our expertise can boost your brand power at events.
We’re flexible and adaptable so we can be relied upon to rise to the challenge, whatever the event.
Don’t just take our word for it – listen to our client, Tamworth Borough and Lichfield District Councils.
Let’s focus on trade shows… Customers give both their time and permission to your company at events, at a time they are ready to buy. Other forms of advertising hit our target audience on the ‘off-chance’ that they are ready to buy.
Conversation beats communication. All advertising and marketing seeks to communicate appropriate messages to customers and prospects. Exhibitions and events allow us to go one step further and engage in the power of conversation.
Trade shows deliver buyers. 76% of visitors to trade shows have buying responsibility. Furthermore, a third of trade show visitors cannot be reached in their offices – they use trade shows to make buying decisions.
Delivering a practical platform to gauge your industry. Exhibitions also offer a rare yet key opportunity to ‘literally’ keep a close eye on the competition. (mystery shop & information gathering).
Use all FIVE senses to communicate. This defines experiential marketing: I saw it at an exhibition… Touched it, heard it, smelled it, squeezed it, discovered it, tried it, liked it – bought it.
DID YOU KNOW? Research specifically looking at lead follow up and how proactive UK exhibitors really are after the show. Mystery shoppers visited over 10 shows and spoke to at least 20 exhibitors at each show. 63% of the exhibitors who took our details did not follow up the lead after the show. Begs the question… why bother to go at all?!
Make sure you and your team have a proper strategy and plan in place for ANY event or exhibition you’re part of. Let’s make you STAND OUT, BUILD RELATIONSHIPS & GROW.
What’s on your wishlist?
Click through for an in-depth breakdown of the golddust services on offer for B2B events and trade exhibitions.
Go on, let’s make the magic happen.
Let’s work together!
We are committed to providing the best service at all times. We love supporting our customers to achieve their exhibition goals.
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