Golddust Events: Your strategic, creative trade exhibition and event consultancy in Lichfield.

Maximise your exhibition’s return on investment. Events and exhibitions when managed and approached correctly are brilliant at delivering ROI and heightening brand awareness.

It’s true ‘permission’ marketing.

Customers and prospects give both their time and permission to interact with you at exhibitions, at a time they’re genuinely ready to buy.

Our proven marketing methods can help with:

• National and international tradeshow exhibitions
• Implementing thorough event management processes
• Briefing and training your staff how to achieve sales from your events
• Company customer roadshows
• Launch events
• Round table events
• Dinner discussion management
• Company team building

The above are varied examples of where our expertise can boost your brand power at events.

We’re flexible and adaptable so we can be relied upon to rise to the challenge, whatever the event.

Don’t just take our word for it – listen to our client, Tamworth Borough and Lichfield District Councils.

Talk to us today to find out how we can support you.

Let’s focus on trade shows… Customers give both their time and permission to your company at events, at a time they are ready to buy. Other forms of advertising hit our target audience on the ‘off-chance’ that they are ready to buy.

Conversation beats communication.  All advertising and marketing seeks to communicate appropriate messages to customers and prospects. Exhibitions and events allow us to go one step further and engage in the power of conversation.

Trade shows deliver buyers. 76% of visitors to trade shows have buying responsibility. Furthermore, a third of trade show visitors cannot be reached in their offices – they use trade shows to make buying decisions.

Delivering a practical platform to gauge your industry. Exhibitions also offer a rare yet key opportunity to ‘literally’ keep a close eye on the competition. (mystery shop & information gathering).

Use all FIVE senses to communicate. This defines experiential marketing:  I saw it at an exhibition… Touched it, heard it, smelled it, squeezed it, discovered it, tried it, liked it – bought it.


DID YOU KNOW? Research specifically looking at lead follow up and how proactive UK exhibitors really are after the show. Mystery shoppers visited over 10 shows and spoke to at least 20 exhibitors at each show. 63% of the exhibitors who took our details did not follow up the lead after the show. Begs the question… why bother to go at all?!

Make sure you and your team have a proper strategy and plan in place for ANY event or exhibition you’re part of. Let’s make you STAND OUT, BUILD RELATIONSHIPS & GROW.

What’s on your wishlist?

Click through for an in-depth breakdown of the golddust services on offer for B2B events and trade exhibitions. 

Go on, let’s make the magic happen.

Campaigns that offer ROI

Delivering events and exhibitions that return up to 1487%. Why not ask to see some previous campaigns and the return they delivered?

Making industry waves

Managing standout launches and debates involving key industry figures and trade press. Why not ask to see some previous launch campaigns, round table discussions, and white papers?

Let’s work together!

We are committed to providing the best service at all times. We love supporting our customers to achieve their exhibition goals.

Hear what some of our customers have to say...

we can even put you in touch if you want a more in-depth gossip about us.

“ After working with Golddust on other marketing projects, we had no hesitation in engaging Golddust Events to support our preparation for three large scale exhibitions throughout 2021. The pre-exhibition preparation process was goal and target focussed, as well as ensuring an ‘out of the ordinary’ stand pull and PR engaging activity. Golddust worked very closely with our in-house marketing department to ensure everything was considered and planned out. We also hosted a separate session for our sales team who will staff the stand. This received great feedback and covered how to approach attendees, how to ensure we gather the data and hit our sales targets and how to follow up the leads post show.”
Tadhg Buckley
Managing Director | Pedrollo Distribution
"I can highly recommend Golddust Events. I was shown a different level of exhibition prep and its made me think of all sorts of things I had never contemplated before. I really feel they care about doing a good job. My business is ready to turn up to the exhibition fully prepared, organised and ready for success."
Jo Bonser
Managing Director | HCSUK

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