Guerrilla Marketing… What Is It?

Guerrilla marketing… What is it? It is a term used to define low cost, clever, unexpected, humorous – yet highly effective marketing tactics. Guerrilla marketing relies much more on timing, imagination and energy rather than bucket loads of marketing budget. As a result, guerrilla-marketing ideas are ideal for small businesses looking to create an engaging, unique, and memorable brand experience, which is now more important than ever. That is why we at Golddust Marketing – LOVE IT.

How can your company utilise a guerrilla marketing campaign?  We have pulled together 5 dynamic guerrilla marketing ideas for your business to consider.


  1. Library Business Cards

Leaving business cards in every book within a section of the local library related to your business is a great way to gain exposure. If people are researching a service in the library and they find your business card, it is a great way to put your business front and centre as a viable option. Though libraries seem less used, they are a central hub for many communities.


  1. Cast the Right Image

After discussion and gaining permission from your business neighbours, borrow their wall overnight to project an image or advertisement of your business overnight or do something in collaboration. Pool resources and ideas – more footfall and traffic will help you all.


  1. Just Show Up

At the next local event, offer to provide free demonstrations of your services or products. By simply showing up, you will instantly get your brand and product or service in front of potential customers.


  1. Capture Consumer Attention

Instantly capture the attention of everyone who passes the shop front by creating a fake publicity stunt. For example, get a group of you target customers to enact a demonstration outside of your business with signs reading “Beer is too tasty – must go.” In the end, you’ll have your audience’s attention, warrant a chuckle, and position your brand in a favourable position in your potential customers’ mind.


  1. It’s a Stick-Up

Carry a pad of vibrantly (ideally brand relevant) coloured Post-it notes with your business information printed or handwritten on it everywhere you go. Then, place the Post-it notes in the most unexpected and unusual places.

Guerrilla marketing tactics can really work. While they may seem strange and out of the way, sometimes you must go ape to compete in today’s primal business world.

Why not book in for an hours brain pick session for £99 for more creative marketing tactics for your business. Contact us TODAY.


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