Sales Team Training

“ After working with Golddust on other marketing projects, we had no hesitation in engaging Golddust Events to support our preparation for three large scale exhibitions throughout 2021. The pre-exhibition preparation process was goal and target focussed, as well as ensuring an ‘out of the ordinary’ stand pull and PR engaging activity. Golddust worked very closely with our in-house marketing department to ensure everything was considered and planned out. We also hosted a separate session for our sales team who will staff the stand. This received great feedback and covered how to approach attendees, how to ensure we gather the data and hit our sales targets and how to follow up the leads post show.”

Tadhg Buckley

Managing Director | Pedrollo Distribution

This is an optional extra service we would recommend to be booked alongside the Exhibition Strategy & Planning service. It involves a 2 hour meeting to go through a bespoke training session to prepare your sales team to achieve their targets. They will learn why you are attending, how to achieve their targets, what to do on the stand and practicing open ended questions and how to approach attendees and delegates. It prepares you and your sales team with an exhibition checklist document for them to action during the event.

2 hour meeting: this is online or at a venue of your choice and bespoke to your company targets and goals.

During-Exhibition Checklist: You are then provided with a bespoke action plan with timeline for you and your sales team to action during the event.

This service is recommended if you have an in-house sales and account management team to action the deliverables agreed in the checklist during the show.

Get in touch

We’d love to talk to you about how we can help. Please leave your details here and one of our team will get back to you as soon as possible.